ビームスのタイムという店舗について聞いたことはありますか。
これは渋谷にあるビームスのショップです。
このブランドは、ファッションから生活までトータルに生き方を提唱してくれるブランドであり、ファッションだけでなく、音楽や文化にいたるまで、トータルで商品が展開されています。
ビームスタイムは、こうしたトレンドの発信地としてのブランドコンセプトをそのまま表現したような店舗です。
店舗の位置としては、渋谷の中心にあります。
公園通りを上がっていくと「たばこと塩の博物館」がありますが、その先の角を右折して小さなとおりを進み、次の角を左折すると見えてきます。
渋谷にありながら、目抜き通りから一つ入った落ち着いた場所にあるのも、ゆったりと時間にとらわれずに買い物をしてほしい、というブランドのメッセージが込められているようですね。
ビームスタイムは、男女だけでなく、子供のファッションまで取り扱っている店舗なので、休日などはおしゃれな若い夫婦でにぎわっているそうです。
自分たちのファッションだけでなく、子供たちのおしゃれも同じコンセプトで楽しみたい、という若い人が増えていますが、そうした人たちにはこの店舗はショッピングのたびにのぞきたい、というお店となっているようです。
ビームスタイムは、トータルでの品ぞろえが一つのポイントとなっているので、店舗に入って気づくことは、まずは雑貨やアクセサリーがラインナップされている、ということです。
さらに奥へと足を進めていくと、２階にファッションの商品が並び、さらにはインテリア、子供服など、幅広い商品展開がこの店舗の魅力です。
さらに、長いショッピングで疲れてしまった、という人の憩いの場所になるように、カフェも併設されています。
ファッションの分野では、クオリティの高い内外のブランドの商品が広く扱われているので、レベルの高いファッションを楽しみたい人も満足できる品ぞろえとなっています。
インテリアでは日本のデザイナーのほかに、今日本でも人気が高く、クオリティも高いと言われている北欧家具のクリエイターの作品などを扱っています。
すべての意味で自分らしさ、流行だけに流されずに本当に好きなもの、いいものに囲まれて生活したい、という人のための店舗となっていますので、ビームスの昔からのファンにも、トータルで楽しみたい、とこちらを訪れる人が少なくありません。
あなたも休日の午後などにゆっくりとビームスタイムを訪れてみてはいかがでしょうか。
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