COACH(コーチ) 新作

COACH(コーチ)は日本ではプラダと同じぐらいの人気があるブランドで、新作が発表されると予約が殺到するほど注目されているブランドです。

COACHは、アメリカのニューヨークで1941年にスタートした皮革製品工房が、1961年に「COACH」へと社名を変更したことで、COACHとしての歴史が始まりました。

COACHという名前の由来は定かではありませんが、ロゴマークから、COACHの持つ意味である馬車から来ているのではないかと言われています。

馬車に込められる意味の由来としては、2通りあると言われています。

ひとつには、お客様の大切なアイテムを確実に届けたい、という皮革職人たちの願いが込められているというもの、もうひとつは、当時のアメリカの時代背景から、馬車は開拓時代の象徴とされていたことで、これまでにないものを「開拓する」というブランド戦略ではないかというものです。

どちらの意味もCOACHらしいといえるかもしれません。COACHといえば、天然レザーではないでしょうか。

もともと創業者は皮革職人で、野球のグローブの、使い込むほどに手になじみ、味わいの出てくるレザーよりヒントを得て、レザーバッグ第一号を完成させて以来、最高級のレザーを使用した、さまざまなバッグが作成されています。

COACHはアイテムが豊富で、シーズンごとに発表される新作アイテムは高い評価を得ると同時に人気も得ています。

特にバッグは人気のアイテムで、年齢を問わず、女性から支持されていますが、最近では若い女性からの人気が高くなっているようです。

COACHの新作情報は、店舗に通うか、もしくは、専門のオンラインショップで入手することが出来るようです。

専門のオンラインショップでは、新作から定番モデルのアイテムを手に入れることができ、購入後もアフターケアが受けられるようです。

海外旅行でよく購入されるブランドにもCOACHは必ずと言ってよいほど挙げられています。

一般的にブランド物は海外で購入したほうが安いのでは、と考えられているようですが、購入時の値段は安く済んでも、結局のところ、交通費、滞在費、購入した商品への関税、さらには現地の消費税がかかることになるので、その辺を考慮に入れておいたほうがよさそうです。

COACHを購入するのにおすすめなのは、直輸入店舗やオンラインショップで、これらを利用すると、日本の直営店で購入するよりも30%近く安く購入することが出来るようで、店舗によっては新作も取り扱われているようですので、上手に活用してみてはいかがでしょう。

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